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MADE BY YOURS TRULY
CLIENT
ARTERRA WINES
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SCOPE
ART DIRECTION | MOTION DESIGN
OVERVIEW
Capturing the Energy Behind the Olè Collection
Arterra Wines wanted to bring some personality into the launch of their Olé limited edition series — something lively, colorful, and more expressive than their usual brand pieces. They needed a motion-led story that could show off the product’s character while still feeling polished. I handled the art direction and motion design to make that happen.
SOLUTION
Turning Bold Packaging Into a Dynamic Campaign Video
I developed a bold motion approach using strong colour transitions, unique graphic elements, and smooth product reveals. The movement brings the label artwork and overall identity to life, giving the collection a sense of rhythm and attitude.
