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MADE BY YOURS TRULY
CLIENT
CITRIX
SCOPE
CREATIVE DIRECTION | ART DIRECTION | MOTION DESIGN
OVERVIEW
The Value of Smarter Work
Citrix needed to communicate how CVAD makes work smoother, more flexible, and more reliable for employees. They wanted the message to feel modern and relatable, not overly technical or product heavy.
SOLUTION
Turning Complexity into Clarity
I created a calm, friendly visual system built on soft illustration, warm pacing, and smooth transitions. This helped turn a technical product into a story about clarity, comfort, and confidence, making the value of CVAD simple to understand.
