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MADE BY YOURS TRULY
CLIENT
ELMFORD BOUTIQUE
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BACK TO PROJECTS
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SCOPE
CREATIVE DIRECTION | ART DIRECTION | BRANDING
OVERVIEW
A Brand That Finally Matches the Boutique
Elmford Boutique needed a brand identity that truly reflected their vintage clothing vision. Their existing look did not capture the character, warmth, or charm behind the curated pieces they offer, and it blended in with other boutique aesthetics. They needed a brand that felt authentic to their story while giving them a stronger, more recognizable presence.
SOLUTION
Bringing Vintage Personality Into a Modern Identity
I developed a visual identity that balances modern clarity with vintage personality. By refining their logo, typography, color palette, and overall aesthetic, I created a cohesive system that feels timeless and expressive. The final brand brings Elmford’s unique character forward and gives them a polished, memorable identity that stands out across digital and physical touch points.
