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Elmford Boutique
This project focused on building a full brand identity for a vintage clothing boutique known for its curated, character-filled pieces. The goal was to give the business a visual presence that finally matched the personality and story behind it.
While the product offering was strong, Elmford's brand didn't reflect the warmth or character behind it. The existing identity blended in with other boutique aesthetics and failed to capture the vintage charm that made the shop stand out.
We developed a visual identity that balances vintage personality with modern clarity. Through refined typography, color, and logo work, the brand was built to feel timeless and expressive.
Elmford Boutique now has a polished, memorable identity that finally matches its vision. The new brand gives the boutique a stronger, more recognizable presence across both digital and physical spaces.
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