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CLIENT

IPG MEDIABRANDS

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SCOPE

CREATIVE DIRECTION | ART DIRECTION | MOTION DESIGN

OVERVIEW

Turning Internal Culture Into a Story

IPG Mediabrands needed a clear, engaging way to showcase the impact of “The Neighbourhood,” their internal Microsoft Teams group known for driving high engagement and building a stronger sense of community across the organization.

SOLUTION

Bringing "The Neighbourhood" into Motion

I built a warm, friendly visual narrative using clean art direction and smooth motion to mirror the energy of the community itself. Through simple storytelling and intentional pacing, I created a piece that celebrates collaboration, connection, and the real culture-building moments happening inside The Neighbourhood.