© ALL RIGHTS RESERVED 2025.

MADE BY YOURS TRULY

CLIENT

SAP

(

BACK TO PROJECTS

)

SCOPE

CREATIVE DIRECTION | VIDEO EDITING

OVERVIEW

Empowering Employees Through Better Tools

SAP needed a way to show what “experience wins” actually look like for real employees — the moments where work feels smoother, lighter, or genuinely more satisfying. With Human Experience Management at the center of their message, I focused on telling a story that feels warm and easy to connect with.

SOLUTION

Shaping a Story Around the Moments That Matter

I built the visual language around a strong “X” motif — a graphic element that becomes the lens through which we see each win unfold. By using the “X” as a framing tool, I was able to guide attention, highlight key transitions, and connect each scene back to SAP’s Human Experience Management message.