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SAP
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SCOPE
CREATIVE DIRECTION | VIDEO EDITING
OVERVIEW
A Clearer Way to Understand AI
SAP needed a way to communicate the real benefits of AI without overwhelming people, so I built a visual story centered on clarity and calm pacing. I focused on the everyday moments where technology makes work easier, turning a complex topic into something easy to understand.
SOLUTION
Using Structure to Simplify the Message
Using the Golden Ratio as the visual framework for the video, it gave a natural sense of balance and focus. This structure helped guide the viewer’s eye and simplify a complex story, turning SAP’s AI message into a calm, intuitive, and easy-to-understand experience.
