Overview
Snowgroup is a transport-first ski travel startup aiming to unify a fragmented $80B industry. As lead designer and creative partner, I worked end-to-end across brand identity, web design, motion, and pitch materials
We developed a full design system, custom iconography, and a mascot-led illustration style, then applied it across pitch decks, a Framer site, an animated explainer, investor materials, and print collateral for Web Summit. The creative direction leans into a playful-yet-rebellious tone.
Role: Lead Designer & Art Director
Studio: About U Studio
Scope: Branding, Web Design & Development, Motion Design
Studio: About U Studio
Scope: Branding, Web Design & Development, Motion Design
Branding
Web Design
Motion Design(Explainer Video)