![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 30 17" xmlns="http://www.w3.org/2000/svg"><path d="M 7.876 0 L 3.429 0 L 3.429 2.735 L 7.876 2.735 L 7.876 10.614 C 7.876 11.491 7.729 12.196 7.437 12.728 C 7.144 13.26 6.771 13.648 6.317 13.89 C 5.863 14.132 5.383 14.254 4.874 14.254 C 4.243 14.254 3.708 14.066 3.27 13.69 C 2.831 13.314 2.473 12.806 2.195 12.164 L 0 13.127 C 0.123 13.534 0.312 13.949 0.566 14.372 C 0.821 14.796 1.148 15.187 1.548 15.546 C 1.948 15.907 2.421 16.197 2.967 16.415 C 3.514 16.634 4.142 16.744 4.85 16.744 C 5.62 16.744 6.351 16.631 7.044 16.404 C 7.737 16.177 8.345 15.836 8.869 15.382 C 9.392 14.928 9.803 14.376 10.105 13.727 C 10.405 13.078 10.555 12.329 10.555 11.484 L 10.555 0 Z M 27.114 0 L 22.079 7.608 L 16.998 0 L 14.134 0 L 14.134 16.438 L 16.813 16.438 L 16.813 4.344 L 22.056 12.211 L 27.321 4.298 L 27.321 16.438 L 30 16.438 L 30 0 Z" fill="rgb(0, 0, 0)" height="16.744186200774955px" id="LHlENgWZ1" width="29.9999994262173px"/></svg>)
© ALL RIGHTS RESERVED 2025.
MADE BY YOURS TRULY
CLIENT
SOFTCHOICE
SCOPE
CREATIVE DIRECTION | VIDEO EDITING
OVERVIEW
A Look at Work on Your Terms
SoftChoice needed a simple, engaging way to show how their technology brings flexibility into the modern workspace. They wanted a campaign that felt dynamic but not overly technical or corporate.
SOLUTION
A Dynamic Campaign for Hybrid Life
I led the creative direction and used clean editing, modern pacing, and a structured narrative to highlight the flow and freedom SoftChoice enables. The final output delivers a confident story that shows how “Work. Your Way.” empowers people to take control of their workday.
