SOFTCHOICE
THIS ONE CENTERS ON A SOCIAL CAMPAIGN BUILT TO MAKE SOFTCHOICE'S RANGE OF SERVICES FEEL LIKE ONE CONNECTED STORY INSTEAD OF A LIST OF OFFERINGS. USING THE BRAND'S LOGO MARK AS A TRANSITION DEVICE THROUGHOUT, THE CAMPAIGN MOVES SMOOTHLY FROM SCENE TO SCENE WHILE KEEPING EVERYTHING VISUALLY TIED TOGETHER AND EASY TO FOLLOW.
SOFTCHOICE NEEDED A WAY TO COMMUNICATE ITS ARRAY OF SERVICES IN A CLEAR, ENGAGING WAY. THE CHALLENGE WAS TO MAINTAIN VISUAL CONSISTENCY ACROSS MULTIPLE SCENES WHILE AVOIDING A DISJOINTED OR OVERLY COMPLEX NARRATIVE.
WE DEVELOPED A CAMPAIGN BUILT AROUND VISUAL CONTINUITY AND CLARITY. SOFTCHOICE'S LOGO MARK WAS USED AS A RECURRING TRANSITION DEVICE, GUIDING VIEWERS FROM ONE SCENE TO THE NEXT WHILE REINFORCING BRAND RECOGNITION. THIS APPROACH CREATED A COHESIVE FLOW ACROSS THE CAMPAIGN WHILE KEEPING THE STORYTELLING SIMPLE AND APPROACHABLE.
THE CAMPAIGN DELIVERED A UNIFIED VISUAL EXPERIENCE THAT FELT DISTINCTLY SOFTCHOICE. BY USING THE LOGO MARK AS A CONNECTIVE ELEMENT, THE CONTENT MAINTAINED MOMENTUM, STRENGTHENED BRAND PRESENCE, AND MADE COMPLEX IDEAS EASIER TO FOLLOW.
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