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CLIENT

WINEOLOGY

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SCOPE

ART DIRECTION | VIDEO EDITING | GRAPHIC DESIGN

OVERVIEW

Wine Made Better Together

Wineology is a DIY wine-making kit designed to make the process simple and approachable. The campaign focused on reframing wine-making as a shared experience, highlighting how the product is best enjoyed with friends rather than as a solo activity.

SOLUTION

A Social-First Campaign Built Around Togetherness

We developed a series of ads and visual assets for paid social that showcased the ease of using the Wineology kit while emphasizing moments of connection. The creative leaned into warmth, simplicity, and real social settings to position Wineology as an experience meant to be shared.